Bitou focuses on community tourism

TO prepare for the Confederation Cup and the 2010 FIFA World Cup, Bitou Tourism in Plettenberg Bay, is turning its attention to fostering community initiatives with the launch of its "Imagine and Dream" campaign.


Tourism officials have consulted with various community groups since September and a series of workshops and planning meetings have been conducted.

According to Bitou Tourism ceo Dianna Martin, participation of local communities will form a cornerstone of activities hosted in Plettenberg Bay and surrounding areas.

“This campaign is focused on involving our communities in these amazing events through interactive workshops where they can become involved in our tourism future. Visitors from across the globe will be descending on our region and spectacular community tourism projects are the only way of ensuring that the resulting economic spin-off reaches our broader communities,” explains Martin.

Further workshops are planned during April and will be targeted at the communities of New Horizon, Wittedrift / Green valley, Crags and Qolweni.